Rather than hanging up balloons or inflatable gorillas outside many CT car dealerships are active in social media hoping to attract shoppers.
“We are not all experts in this area and we can’t really point to car sales from our social media efforts. Instead, our goal is to reach out to as many people as possible hoping it will help us build relationships. We know that our customers are on Facebook,” says Scott Orsini, owner of the Executive Auto Group, “and that’s where our customers expect us to be. Social media is emerging as a vital marketing tool that for some of us it is replacing the weekend newspaper ad.”
Facebook may not be a huge traffic builder for CT dealers, but it does help get people to their websites. Web shoppers can instantly initiate a chat session with us, get directions to our dealership, see videos of cars and view our discounts and specials. Much of the Executive Auto Group’s business now starts at the websites – from initiating contact to making appointments to meet.
“People don’t just drop in like they used to,” Orsini says. “Before they visit, they’ve already done their homework, narrowed their choice down to 2 or 3 vehicles, talked to us online about pricing. People don’t have time to spend all day at the dealership anymore so we try to answer all their questions online before they come in, and get them right out.”
Are you on Facebook, Twitter or LinkedIn? Do you like our pages or follow us? What can we do to make our social media efforts more enjoyable for you?