Next time you’re stuck in traffic, take a look at the number of silver and gray cars around you. Odds are, you are seeing more than you have in the past.
“Silver is the top color consumers chose when purchasing new vehicles,” PPG Industries said in a car color study they just completed. The Detroit News reports that this is the 10th year in a row that silver was the most popular color choice among car shoppers. Of all 2010 vehicles sold, 35% of them were painted silver while black and white tied for second with 18% each.
What does the color car you drive say about you?
A second survey conducted by CNW Marketing Research reveals even more. According to US News & World Report the CNW study of more than 1,900 people found that people who bought emerald green automobiles are 5.5% more positive attitude about the course of their own lives than others. Dark blue ranked 3.2% and silver 1.2% more upbeat than other people. People that bought and drive white cars primarily seem to be the benchmark with an average level of confidence.
Red supposedly connotes an aggressive, high-speed personality, but the study suggests a confidence level that is surprisingly 8.8% below average. You might think those that drive yellow cars are tooling around with a sunny disposition, but this color indicates a person with a level of confidence 8.3% below average. And black cars, supposedly a sign of power and elegance, are driven by the most downbeat of all with 14.6% less confidence than average.
So what color is your car?